☰
ERSA brings a pool of passionate and driven individuals together. Our team work towards changing and improving the project that we lead. ERSA team consists professionals with years of experience and knowledge. Our team's diversity and multidisciplinary nature is a critical factor to our unique work culture.
خبير متخصص في التخطيط الاستراتيجي وتصميم أدلة التشغيل للتشريفات والبروتوكول الدولي والمحلي للقطاعات الحكومية والسيادية. يمتلك سجلاً حافلاً في تطوير خرائط الطريق الاستراتيجية للإدارات والمكاتب التنفيذية؛ حيث قاد تطوير وإعادة هيكلة إدارة البروتوكول والعلاقات العامة بمكتب سمو محافظ الطائف، وشارك في صياغة الأدلة التشغيلية للمراسم في عدة جهات حكومية رفيعة المستوى.
يجمع الأستاذ مشاري بين التأهيل الأكاديمي المتخصص في العلاقات العامة من جامعة الملك عبد العزيز، والخبرة الميدانية العميقة في إدارة المواكب والوفود والمناسبات الرسمية الكبرى، بالإضافة إلى وضع خارطة طريق متكاملة لتطوير كفاءة وأداء إدارات العلاقات العامة والمراسم في الجهات الحكومية والسيادية.
كما شارك في تنظيم وتنفيذ مراسم استقبال وتوديع الوزراء والسفراء والوفود الدولية (مثل اجتماع وزراء المالية العرب، ومؤتمر الإسيسكو).
ومن أبرز المحطات المهنية؛ يعمل حالياً مدير العلاقات العامة بجمعية سقيا الماء بمنطقة مكة المكرمة ومديراً لمنصة مآثر بمنطقة مكة المكرمة، وعمل سابقاً أخصائي مراسم وتشريفات في إمارة منطقة مكة المكرمة (مكتب سمو محافظ جدة)، وفي الهيئة السعودية للمدن الصناعية ومناطق التقنية (مدن)، بالإضافة إلى خبراته في جامعة الملك عبد العزيز، وإمارة منطقة مكة المكرمة، ووزارة الموارد البشرية.
حاصل على بكالوريوس العلاقات العامة من كلية الاتصال والإعلام بجامعة الملك عبد العزيز، بالإضافة إلى حزمة من البرامج المتقدمة في إتيكيت وبروتوكول المراسم، وبناء الفرق، وتطبيق نظريات حل المشكلات الإبداعية.
Consultant and Expert in Professional Image Etiquette and Interior Design, with over 19 years of diverse experience spanning the public and private sectors. She joins “Ersa” as a Professional Image Expert, offering a range of tailored advisory and development packages.
Ms. Amani combines a deep artistic vision—grounded in her background in interior design and spatial-color analytics—with executive expertise in navigating government workplace dynamics, adapting to diverse personal styles, and cultivating corporate presence. She leverages this collective experience to deliver strategic consulting and training solutions that empower individuals and leaders to build a holistic, authoritative professional presence that confidently highlights their identity and professional impact.
Dr. Dalia Al-Dahlawi is an expert in leadership education, with over 20 years of experience in empowering children and youth to develop vital leadership and life skills. Throughout her career, she has worked with numerous young men and women, helping them build self-confidence and cultivate the capabilities essential for personal and professional success.
Dr. Al-Dahlawi is a prominent media personality, regularly appearing on broadcasts and panel discussions focused on developing leadership skills in younger generations. Furthermore, she works closely with educational leadership across the Kingdom of Saudi Arabia, enhancing their professional competencies and supporting them in building successful career pathways.
Dr. Dalia firmly believes that soft skills and authenticity serve as the true bridge to building trust and unlocking excellence in youth.
A certified expert and trainer from Ain Shams University and the Regional Center for Training and Development, Mr. El Namer is a seasoned professional in protocol, etiquette, public relations, and administrative development. Throughout his career—spanning from 1995 to present—he has held various administrative roles at the Egyptian Ministry of Justice and the Supreme Judiciary Council of Qatar.
He has completed numerous training programs focused on administrative workflow optimization and process automation in Singapore, and has visited several Arab nations to study judicial and administrative systems. He led the implementation of digital transformation initiatives, contributed to designing organizational structures for administrative units, and collaborated with local and international institutions to develop court training programs.
His experience extends to electoral judicial oversight preparations, as well as managing protocol, itineraries, and hosting for heads of judicial bodies and visiting dignitaries. Additionally, he has helped organize and attend several international conferences and forums—including the 6th Global Forum on Fighting Corruption and Safeguarding Integrity, the Conference of the States Parties to the United Nations Convention against Corruption (UNCAC), and conferences for Chief Justices of Supreme Courts across Arab and GCC countries—further solidifying his expertise in protocol and administrative management.
An expert in training, consulting, and investment within the tourism and tourism education sectors. He holds a Ph.D. in Foundations of Education (Tourism Education) from Imam Mohammad Ibn Saud Islamic University. Dr. Al-Omair currently serves as a tourism and development consultant for numerous public and private entities.
He is an adjunct faculty member at Imam Mohammad Ibn Saud Islamic University, where he has also supervised field applications. Additionally, he serves as a professional tourism and hospitality expert at Princess Nourah bint Abdulrahman University, having worked there as a lecturer and content creator for the Scientific Journals Unit under the Vice Deanship for Graduate Studies and Scientific Research.
At King Saud University, he served as a training supervisor at the Ministry of Education. He currently holds roles as a consultant for the Saudi Association for Tourism Media, a scientific reviewer for the Encyclopedia of the Kingdom of Saudi Arabia (Tourism and Recreation Section) at King Abdulaziz Public Library, and a consultant for the Higher Diploma programs in English and French Tourism at Princess Nourah bint Abdulrahman University.
A business developer, personal coach and mentor, business continuity and risk management consultant, trainer, and motivational speaker, Mr. Al-Oufi is also a social entrepreneur and community initiative leader passionate about growth and development. He holds a Master’s degree in Information Technology.
Currently employed at Saudi Aramco, he brings over 25 years of diverse professional experience spanning information technology, internal audit, business continuity, and risk management.
His journey in social entrepreneurship began with founding the IT Club and establishing the “Maseerati” (My Journey) Club. He also co-founded the Savings Association and the Ajyal Community Center Association. Additionally, he authored the edition “Nine Steps to Success” and designed the “Nine Plus” program as well as a youth-focused program titled “Set Your Destination.”
A certified consultant and trainer in leadership development, public relations, protocol, and personal development, Dr. Al-Houti is also an author in management and storytelling. He holds a Ph.D. in Education, a Professional Master’s degree in Business Administration, and a Bachelor’s degree in Business Administration and Office Management.
He possesses extensive practical experience, having held diverse leadership and managerial positions at SABIC and Saudi Airlines. His former roles include Head of the CFO Office for the Eastern Province and Arabian Gulf at SABIC, Chairman of the Supreme Sports Committee for SABIC companies, Manager of Visitor & Event Affairs, and Head of Public Relations at Hadeed (a SABIC affiliate). At Saudi Airlines, he served as Manager of Member Affairs and Supervisor of Literary Clubs.
Currently, he serves as Senior Protocol Representative and Head of Public Relations at the EbRA International PR Association.
She holds a Ph.D., an honorary doctorate in humanities, an educational specialist degree in organizational leadership, and a Master of Arts degree. Over the past 30 years, she has engaged in a wide range of educational activities as an administrator, coordinator, lecturer in Saudi Arabia and the United States, academic consultant, school support specialist, and site manager across several cities in Florida.
Her career includes serving as an administrative assistant for the Florida Legislature and the Governor’s Office, a librarian in Broward, Palm Beach, and Sarasota counties, and an office director at a private academy.
A prolific author, Dr. Baxter aims through her publications—most notably her book “Maximizing the Potential of Early Earnings”—to deliver high-quality training designed to enhance learning outcomes. She pioneers an approach that integrates artificial intelligence concepts into the learning process and develops inclusive strategies to ensure equal opportunities for all learners. She aspires to continue exploring learning mechanisms among younger generations and sharing knowledge and expertise globally.
An expert and consultant in etiquette, international protocol, executive presence, and professional decorum since 2011. She is a researcher in refined human behavior, trained by Mr. Tariq Abdulaziz, former Secretary-General of the Republican Presidency. She holds a master-level consultant certification in diplomatic etiquette and international protocol, with over two decades of experience in training and consulting.
Co-founder of the French Federation of Consultants (FFA), she holds advisory roles across multiple organizations, associations, and centers, and is a co-founder of “HINKAH” and “Ersa’a”. She has also spearheaded innovative training initiatives utilizing augmented reality (AR) technologies.
A PhD researcher, she holds a Master’s degree from King Abdulaziz University, a Master Professional Certification in Etiquette Consulting, and several diplomas in modern management, applied protocols, and international relations. She has authored multiple books on etiquette, delivered training programs for numerous organizations, ministries, and universities across the Gulf, and appeared in various media outlets.
تتمتع الأستاذة مي نوري طيب بخبرة عريقة تمتد لأكثر من 17 عاماً في مجالات الموارد البشرية، التدريب القيادي، إدارة المواهب، والتطوير المؤسسي.
وتُقدم بالتعاون مع منصة إرساء برامج تدريبية وتوعوية متخصصة في سلوكيات وإتيكيت الأطفال والأسر، إلى جانب تقديم محتوى قصصي تعليمي وسلوكي يُعزز القيم والمهارات الاجتماعية بأساليب إبداعية، كما تُستضاف عبر العديد من البرامج والمحطات التلفزيونية للحديث عن الإتيكيت والسلوكيات الاجتماعية الحديثة؛ وتستند في خبراتها الاستشارية إلى مسيرة أكاديمية ومهنية حافلة، حيث تشمل مؤهلاتها الحصول على درجة ماجستير إدارة الأعمال (MBA) من جامعة حلوان (2022)، وبكالوريوس ترجمة اللغة الإنجليزية من جامعة الملك سعود (2008) ، بالإضافة إلى دبلومي إدارة الموارد البشرية وإدارة المشاريع الاحترافية (PMP)، إلى جانب مجموعة من الشهادات التخصصية المعتمدة التي تضم محترف مؤشرات الأداء (KPIs)، ومحترف إدارة السيكس سيقما وتطبيق الجودة الشاملة، وباحث في تعليم الكبار من كلية لندن (2022)، وشهادة مدير سعادة معتمد (2021).
نجحت خلال مسيرتها في تدريب أكثر من 3,994 متدرب ومتدربة، وإصدار العديد من المؤلفات والقصص التعليمية، إلى جانب أنها تُستضاف في العديد من البرامج والمحطات التلفزيونية للحديث عن الإتيكيت والتعامل الإنساني والسلوكيات الاجتماعية الحديثة (أكثر من 20 ظهورا إعلامياً).